Fraga Farm

For Fraga farm, we designed a content strategy, and social blueprint to drive brand engagement and to kick-start online sales of Fraga Farm balms on Instagram and through the newsletter and website. 

The redesigned marketing plan included direction for retail strategy, sales materials, key messaging on newsletter, website, book and social platforms as well as a photography edit and a social content calendar to work from. We redesigned Fraga’s farmers market banner, product labels posters and labels and sales materials to share with other mission-aligned retail partners.